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Brisbane start-up LOSE YOUR MIND to #breakthestigma in Iowa

Brisbane start-up LOSE YOUR MIND to #breakthestigma in Iowa

24 Apr, 2019

Imagine a world where nobody was afraid to discuss mental illness; where young people could tell their truth without fear of being judged or ridiculed; where teenagers could seek the help they needed, when they needed it. Imagine if each and every one of your staff, parents, carers and volunteers knew how to talk to those suffering a mental illness with greater empathy and compassion and made them feel safe and supported. Imagine the impact an enhanced mental health culture would have in our schools, workplaces and communities. People would feel safe to talk about their struggles and feel supported to seek the help they need sooner for better long-term outcomes.

Using fully immersive, 360-degree video viewed in Virtual Reality headsets, LOSE YOUR MIND connects you emotionally to the experience of a teenager suffering a severe mental illness (psychosis) by making you feel confused, afraid and disconnected. We aim to take you outside your comfort zone and have you view the world from a student’s perspective. We connect you with the emotion, the fear, the disconnection, the confusion and the isolation and our mental health literacy workshops urge you to embrace those who are suffering with empathy and compassion to create safe spaces for communication.

In May this year, Founder, Leanne Butterworth, will take the LOSE YOUR MIND programme to Jasper County, Iowa, USA to run a series of mental health literacy workshops to reduce the stigma of mental health in their community. After the devastating death of her son, Zac, in 2017, Kelly Yeggy made it her mission to #breakthestigma of mental illness in their community to prevent this tragedy befalling another family. Follow LOSE YOUR MIND on social media @loseyourmindvr or at to see how the trip goes!

To discuss the opportunity to enhance empathy, connection, communication and culture of your workplace, school or community, please contact Leanne at

Challenge your understanding of mental illness today.

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